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I put a lot of thought into a diary title but this is the best I can do. Belvedere Vodka things it's ok to rape women. They are pretty specific about it.

Once again I can't find a way to put the actual image into the text. I can never get that to work but this is a description of the add found Here

The ad shows a young woman, with panic on her face, trying to get away from a man who's smiling as he grabs her from behind. The text that goes with the ad is "“Unlike some people, Belvedere always goes down smoothly”

No wonder our politicians think it's ok to attack woman. If an advertising agency thought this would be acceptable and a company the size of Belvedere thought so too, then an idiot politican has every right to assume that women should be targeted!

I'm furious!

This on top of the Reebok sneaker ad that came out recently saying it's ok to cheat on your girlfriend but not on your workout!

Belveder is in total apology mode.

   I am Jason Lundy, SVP of Global Marketing for Belvedere.

    Unfortunately a Facebook & Twitter posting was made today that has offended many of our fans and followers — and indeed the people who work here at Belvedere. The post is absolutely inconsistent with our values and beliefs and in addition to removing the offensive post we are committed to making sure that something like this doesn’t happen again.  As an expression of our deep disappointment and regret, we are making a charitable donation to a women’s support cause. We deeply apologize to our fans & followers.

The company has also said it will make a donation to a woman's organization to make things right. Ya...sure. Pay the whores they say, Make them shut up and go away.

But there is no way in hell I'd ever buy a product from that company again. In fact. I'm that mad I'm going to do some research into any company that's associated with Beleveder and not buy anything form ANY of them again.

How could anyone think that this was a good idea??

In the e-mailed statement, Jason Lundy, senior vice-president of global marketing for Belvedere, said that the ad had also offended people at Belvedere, but did not explain how it came to be approved for posting. The statement also said that Belvedere intends to make a donation to "a women's support cause" in order to express regret.

The firm Mission Public Relations, which was handling all enquiries on the subject, would not confirm which agency was involved in producing the ad, the exact times that it was posted and taken down, or the name of the women's cause Belvedere has committed to support. Belvedere is now investigating the incident.

Read more:

There is lots on the web about this...and it is making it's way around Facebook. If you want to read more...


Just a bit of an update too: I went to their Facebook page and so far it looks like everyone there support them. They are obviously deleting the criticism. But it is sad to see so many woman writing things like this is funny and acceptable.

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Comment Preferences

  •  Donating to Komen, no doubt. (3+ / 0-)

    Adding fool to da fire.

    What we call god is merely a living creature with superior technology & understanding. If their fragile egos demand prayer, they lose that superiority.

    by agnostic on Sat Mar 24, 2012 at 04:55:12 AM PDT

  •  Belvedere vodka doesn't think anything. (7+ / 0-)

    It's vodka, or otherwise conceived it's a company or a division or something.  One or more individuals thought it was OK and they're the ones who should be gone.  

    But nobody's buying flowers from the flower lady.

    by Rich in PA on Sat Mar 24, 2012 at 05:05:16 AM PDT

  •  Wrong on so many levels (10+ / 0-)

    The guy is not grabbing her elbow, he is shown wrapping one arm around her waist and the other across both breasts, while she has grabbed both his wrists as if to pull his arms away, her face showing shock and horror.  

    They intend this to be funny.  Oh, look at that jerk.  He is not smooth like Belevedere vodka. But the image does not show a man wearing mismatched stripes and a pocket protector.  It shows sexual assault.  He could be arrested, if the victim could make the police care.

    This is what women fight against.  The right treats women like a faceless mass of subservient beings who must be controlled, and called sluts and prostitutes if they speak out for control of their own bodies.  

    It is all of a piece.  The accelerating conservative war on women spills over into popular culture in ads like this.  And, yes, pornography also contributes to the image of women as convenient anonymous receptacle of male sexual urges.

    I don't think that the answer is Santorum's censorship.  I think that women must organize, must challenge the war on women, and must take political and economic action against those who assault them.

  •  I bet you the clowns who came up with this ad... (5+ / 0-)

    wish they had an Etch-A-Sketch.

    I have no problem with non-p.c. humor. But this ad is grotesque. And to think there were geniuses sitting around a conference table who thought this would be a good idea.

    Amazing. And depressing.

    How about I believe in the unlucky ones?

    by BenderRodriguez on Sat Mar 24, 2012 at 06:22:26 AM PDT

    •  People sat around a table and approved this. (5+ / 0-)

      The ad agency decided to show it to the client.  The client approved it.  Advertising managers decided to print it.  What does it say about them and our culture that they all thought this was OK?

    •  Could You Provide An Example Of Non-PC Humor (1+ / 0-)
      Recommended by:
      Wee Mama

      that you have no problem with?

      And please make it an example of non-PC humor direct against your demographic ID by someone who does not share your demographic ID - the essence of "non-PC".

      I am not now, nor have I ever been, a member of the Republican Party.

      by OnlyWords on Sat Mar 24, 2012 at 06:53:33 AM PDT

      [ Parent ]

      •  I think jokes about the cluelessness of... (2+ / 0-)
        Recommended by:
        BenderRodriguez, Iron Spider

        ...some WHITE PEOPLE are funny, though some of them might not be "PC"...

        I think jokes that poke fun at the idiosyncrasies of various ethnic and social groups are funny if the jokester is a member of the poked-at group....even if I can't repeat the joke to anyone else...

        I mean, come on, some of the most hilarious comedians in the past were Jewish folks, and a large part of their "libretto" consisted of jokes told in Catskills resorts to OTHER Jewish people about their own foibles....

        Rape jokes recounted by the purveyors of a substance consistently implicated in predatory attacks on women, on the other hand, not so much....

        "Ronald Reagan is DEAD! His policies live on but we're doing something about THAT!"

        by leftykook on Sat Mar 24, 2012 at 08:09:09 AM PDT

        [ Parent ]

      •  That's another diary. It starts with "Rabbi Chang, (0+ / 0-)

        “Science is like sex: sometimes something useful comes out, but that is not the reason we are doing it.” – Richard Feynman (-9.00,-8.86)

        by Jonathan Hoag on Sat Mar 24, 2012 at 08:26:07 AM PDT

        [ Parent ]

      •  How about South Park? Though to be fair, they (1+ / 0-)
        Recommended by:

        are offensive to just about every racial/ethnic/religious group.

        There is no saving throw against stupid.

        by Throw The Bums Out on Sat Mar 24, 2012 at 08:30:43 AM PDT

        [ Parent ]

      •  "Family Guy," "Colbert Report"... (0+ / 0-)

        most comedians who are funny, from Richard Pryor and George Carlin and Sam Kinison through Chris Rock.

        David Sedaris.

        Sarah Silverman.

        How about I believe in the unlucky ones?

        by BenderRodriguez on Sat Mar 24, 2012 at 08:55:11 AM PDT

        [ Parent ]

      •  Non-PC, but non-violent versions of ad: (0+ / 0-)

        Just for the record, I don't think any of the following ideas are awesome, just showing that one can be tasteless (and to 7th graders, funny), but not disgusting and violent.

        1. IMAGE=female sexily finishing off a cocktail, male with a look of pleasant surprise or expectancy.
        TAGLINE="Like a good blind date, Belvedere goes down with pleasure"
        (still objectifies women and reinforces the idea that sexual gratification is the only benefit of a woman's time, but at least establishes that she is control of the situation)
        2. IMAGE=nun on a park bench
        TAGLINE="Unlike some people, Belvedere always goes down smoothly"
        (Even the original tagline can be used in a way that is not endorsing violence.  The nun CHOOSES not go down smoothly.  The nun chooses not to go down at all.  I'll admit the inclusion of "smoothly" doesn't make a whole lot of sense, due to the implied chastity, so onto the next...)

        3. IMAGE=nun on park bench
        TAGLINE= "Unlike some people, Belvedere goes down with pleasure"
        (There we go...Non-PC...Nuns and head in the same ad)

        4. IMAGE=woman with braces smiling
        TAGLINE= "Unlike some people, Belvedere goes down with pleasure"
        (Here "with pleasure" is assumed to be on the part of the person receiving the oral sex.  NOTE: make sure female model is NOT made up to look young.  The braces could read as underage and that's getting back to being as creepy as the original.  Make sure she is easily seen as 30something)

        And, even a PC version with a similar tagline (so not ALL of you think I'm an asshole):
        5. IMAGE= man and woman sitting at a table in a nice restaurant making both making suggestive facial expression while eating (i dunno...he's presenting a tied cherry stem with his tongue and she has the soup spoon in her mouth all the way down to the handle)
        TAGLINE="Like a good blind date, Belvedere goes down with pleasure"

        I tried to retain the association between the pleasures of nice booze and the pleasures of oral sex and it didn't take me that long to come up with some options that were not violent and gross.  Someone that actually works in advertising would be able to spend a couple of minutes and come up with something much much better.  Which leads me to conclude that everyone involved in the long chain between idea and publication are shitty people.

        Overall, just changing the "smoothly" to "with pleasure" shifts the tone a lot.  We all do things that don't go smoothly.  "Not smoothly", in general is understood to mean "It took some extra effort, but there was no question that it wasn't going to happen".  

        "With pleasure" is usually in response to request.  When a buddy asks for a ride to the airport, I respond "With pleasure" or "Sorry, better try another option".  Okay, so I also sometimes say "If you can't find any other way, call me back", but I think you get the point.

        "Keep your feet on the ground and keep reaching for the stars" --Casey Kasem

        by netop on Sat Mar 24, 2012 at 10:51:43 AM PDT

        [ Parent ]

  •  That's a lousy, vulgar ad, but you seem to (2+ / 0-)
    Recommended by:
    Jonathan Hoag, crankypatriot

    be manufacturing the idea that Belvedere approves of rape. It's quite obvious the guy in the photo is the villain of the piece, not the hero.

    You can call it "class warfare" -- we call it "common sense"

    by kenlac on Sat Mar 24, 2012 at 08:09:13 AM PDT

    • was a STUPID ad. (0+ / 0-)

      IMHO it ranks right up there in stupidity with the long-ago Coke campaign lampooning "great moments in our lives". Most people don't remember that one, because it backfired so incredibly that the commercials quickly vanished from TV and a vapid teenybopper series of commercials replaced them.

      The point of the Coke campaign was that these moments were meaningless without Coke(!), and they managed to offend everybody: exchange students, senior citizens, returning veterans, and so on.

      Let's face it, marketing departments can fall so in love with their own cleverness that they go absolutely blind, deaf, and brain-dead to any real-world implications.

      If it's
      Not your body,
      Then it's
      Not your choice
      And it's
      None of your damn business!

      by TheOtherMaven on Sat Mar 24, 2012 at 09:46:39 AM PDT

      [ Parent ]

    •  I took another look at the ad and (0+ / 0-)

      still see it as approving and/or condoning forced sexual acts.
      Belvedere is our product, which is good  
      The trait of going down smoothly is a trait of our product
      Therefore, the trait of going down smoothly is a good trait
      Vodka (and other spirits) has a reputation for being harsh or "not going down smoothly", as evidenced by decades of ads for spirits touting how smooth they are.
      Spirits, despite the reputation for not going down smooth, are consumed.
      Therefore, it is possible to force something to "go down", even if it is not as smooth as our superior product.  (They acknowledge the well-known fact that you can force down a shot of Smirnoff or other, lesser, product.)
      No problem yet...
      Now, the human element is brought into the metaphor.
      We are given the information that some people don't go down smoothly.
      As stated above, we are made to understand that going down smoothly is a good trait and that not going down smoothly is a bad trait.
      Also, as we are reminded of, things that don't go down smoothly can still be made to down.  (If it was either a go down smoothly or not go down binary option, there would be need for any qualifier, such as "smoothly")
      And, for those that didn't understand this from the text, we are provided with an image of someone about to force a person, we are led to believe, to "go down".

      Now, as far as your statement about the guy in the piece being a villain, I might see where you are coming from, but I think you get to the wrong destination.  He is not exactly presented as a villain.  He may not be a hero, either.  If he is cast in any negative light at all, it is that of the dolt.  He is forcing things down, whether human or liquor.  He is not smart enough to find more compliant things like Belvedere vodka and women who have been waiting all day to suck his dick.  
      Although any negative light being directed at his persona is overpowered by the fact that with many ads, there are two important things.  A brand name and an image.  An image deemed desirable to the targeted demographic becomes associated with the product, such as a quiet walk on the beach or cookout with friends.  So if you want to be that serene or social, you should buy a certain brand of douche or cigarettes, for example.   In this ad, our man is smiling.  Everyone likes to smile.  He smiles when he rapes someone.  Message here is : "maybe raping someone will make me smile" and "some good booze might help"

      "Keep your feet on the ground and keep reaching for the stars" --Casey Kasem

      by netop on Sat Mar 24, 2012 at 09:54:34 AM PDT

      [ Parent ]

    •  I saw this ad before seeing this post and it made (0+ / 0-)

      me uncomfortable, but because of exactly what you are saying I couldn't figure out why. First, in my reading, she was being groped, not raped. The problem is that he isn't a "villain," just an unsmooth dolt. I can't tell you the number of times I've been groped, and not only in bars. Being groped sends you a very clear message that your body is not yours. A surprising number of men seem to think it's hysterical to see a look of shock on your face. Most men don't seem to think it's a big deal at all. As a woman, if you complain about that too loudly, you're a party-pooper.

      I think it's a poor ad all around. It's hard to say exactly what they're trying to convey. They're definitely not trying to appeal to women. The only think I can think of is that they're trying to appeal to overgrown frat boy types who think getting drunk and acting like jerks is funny.

      By the way, being grabbed and groped like that while a group of men, each one of whom is larger than you, stand around laughing gives you a panicky feeling inside.

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