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Rush Limbaugh, mid-attack.
Did you know that media watchdog Media Matters' primary goal was the destruction of small business in America? It's totally true, in Rush Limbaugh's head.

Media Matters founder David Brock penned this op-ed in Politico, which attempted, among other things, to explain that letting Limbaugh's advertisers know that they were sponsoring a three-day tirade against a private citizen, in which she was labeled a "slut," and a "prostitute" wasn't really a first amendment issue.

There is a myth that advertiser actions, like those now targeted at Limbaugh, impinge on his constitutionally guaranteed freedom of speech. The truth is just the opposite: They are a demonstration of the power of the First Amendment.
We are not a government entity attempting to stifle Limbaugh’s speech. Instead, we are using our right of free assembly to join together and raise our voices against Limbaugh. We are, in fact, engaging in the marketplace of ideas, one in which people, examining all of the facts, can choose whether it is in their financial interest to support hate radio.
To which Limbaugh responds, "Brock wants to kill small business in America." Seriously.
By putting small business in the crosshairs of their war on expression, Media Matters is causing real harm. They are hurting these businesses, their employees and their families. As a business owner, imagine waking up one morning and being assaulted by hundreds of coordinated attacks from operatives who never were or will be your customers.
These Media Matters mobs bear a simple message: Renounce our enemies or become one of them. They distribute target lists of advertiser phone numbers, email addresses, Facebook links and Twitter handles, and then they come out of nowhere, en masse, against selected advertisers in rotation. They barrage small business with threats until they cancel their advertising.
Uh huh. Small businesses like Acura, American Express, Discover Card, Exxon Mobil, McDonald's, NBC, Radio Shack, Home Depot. You know, the little guys just struggling to make ends meet.
Let’s be clear — most advertisers aren’t making a political statement when they decide where to spend their money.
That's right. And when they find out the kinds of political statements that their advertising dollars are paying for, they decide to spend their money elsewhere. Which is precisely what's happened to Limbaugh. He's tried pretending that he's the victim, that he was set up by a vast left-wing conspiracy. That failed, so now he's trying to say that his advertisers, those businesses that have left him in droves because of the hateful things he said, are the victims. You'd have to be a dittohead to buy that one.

There was one victim here: Sandra Fluke. The woman Limbaugh relentlessly attacked for three days running. No amount of bluster and blather from Limbaugh is going to change that fact.

Originally posted to Joan McCarter on Wed Mar 21, 2012 at 02:15 PM PDT.

Also republished by Daily Kos.

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Comment Preferences

  •  Oh no! Dittoheads will boycott Media Matters? (15+ / 0-)

    How ever will MM survive?

    Am I right, or am I right? - The Singing Detective

    by Clem Yeobright on Wed Mar 21, 2012 at 02:23:08 PM PDT

  •  Now I gotta go and renew my donations to MM. (9+ / 0-)

    I do love them though.

    Proud Slut...Fear is the Mind Killer

    by boophus on Wed Mar 21, 2012 at 02:24:40 PM PDT

  •  They're jealous because OUR boycotts WORK. (10+ / 0-)

    Theirs are a big pile of FAIL.

    "Nothing in all the world is more dangerous than sincere ignorance and conscientious stupidity." --M. L. King "You can't fix stupid" --Ron White -6.00, -5.18

    by zenbassoon on Wed Mar 21, 2012 at 02:27:46 PM PDT

    •  Well, not *all* of them fail. (2+ / 0-)
      Recommended by:
      Puddytat, elginblt

      They did, after all, manage to force literally hundreds if not thousands of minimum wage greeters and cashiers across the country to say "Merry Christmas" regardless of their own personal religious beliefs.


      Rep. Pete King: an actual "domestic terrorist".

      by here4tehbeer on Thu Mar 22, 2012 at 03:51:51 PM PDT

      [ Parent ]

  •  Since citizens have been morphed into consumers (7+ / 0-)

    we may have more power by boycotting corporates than by trying to have any meaningful control over our various levels governments.

    Rush has met the free market place and it seems he doesn't much like it. Maybe he can get his repug buddies to mandate businesses to advertise on his show.

  •  As usual, Rush and pals completely (5+ / 0-)
    Recommended by:
    kbman, Dem02020, kravitz, JVolvo, ljb

    overstate their importance in society.  Small business was around long before your show graced the airwaves Rush, and somehow, I suspect, they'll survive not airing ads directly to your dittoheads.  

    But by all means, self-inflate some more, you gasbag.

    "What we have is not a system. It's a health care catastrophe with an organization around it." -- Dr. Carl Olden

    by gtnoah on Wed Mar 21, 2012 at 02:59:38 PM PDT

  •  Christopher Hitchens said it best.... (17+ / 0-)

    Although he said it about Jerry Falwell, it applies to Rush.

    "If you gave him an enema before you buried him you could have fit him in a matchbox."

    I think that Republicanism is revealing itself as a personality disorder, not so much an ideology." -- Naomi Klein

    by AllanTBG on Wed Mar 21, 2012 at 03:26:49 PM PDT

  •  I heard him briefly yesterday while waiting for (9+ / 0-)

    ads to start.  He was complaining whining about how "... this whole secondary boycott thing is fake, its phony, its all being done by Democrat operatives, terrorists really."

    I think someone's ox has been gored.  To paraphrase, "Six munce ugo I cudn't evun spel Demacrat operutive, now I ar wun."

    Free: The Authoritarians - all about those who follow strong leaders.

    by kbman on Wed Mar 21, 2012 at 03:30:40 PM PDT

    •  as noted both yesterday and today - terrorists (7+ / 0-)

      that clip is the first thing he's using for his iPad contest. tell a lot of people the folks behind the sponsor actions are terrorists. rather than people who don't like women being abused.

      did anyone also notice a caller made reference to the sponsor mess. listeners are getting concerned, so clearly we're having quite an effect.

      cheerleaders need not apply.

      by kravitz on Wed Mar 21, 2012 at 06:39:37 PM PDT

      [ Parent ]

      •  I'm starting to run into more hardcore RW local (7+ / 0-)

        advertisers.  On one call today I could tell just by how he responded to my remark about his ad on Limbaugh that he was proud to be there.  He then claimed that Limbo had apologized and besides what about Bill Maher?  The fact that Maher's targets were public figures didn't matter to him.  All he was concerned about was that Maher had donated $1M to Obama's reelection.

        There was another call that went in a similar arc, guy claimed that George Bush was left wing ...  How did Barney Frank's question go to the LaRoushie?  "On what planet do you spend most of your time?"

        Once the weather clears here I'm planning a public protest in which we list the names of local businesses that are still supporting his show.  I'm also looking into getting the info into our local weekly.  This was inspired by something ipsos mentioned in his/her first get Rush off the air diary - that back in the day these kinds of programs didn't air because the station was owned by a local businessman who needed to face others in the community.  Had a program like Limbaugh played in the 1970's the station owner would have been shamed into canceling it.  

        That's what I'm working to do to local advertisers, shame them into dropping their support of his show - make them take responsibility for the divisive and hateful things that he says on a regular basis. Maybe if these local RW advertisers start to hear negative comments back from relatives, friends, neighbors and acquaintances regarding their Limbo-love, just maybe it will shame them enough to get them to rethink their advertising choices.

        Free: The Authoritarians - all about those who follow strong leaders.

        by kbman on Wed Mar 21, 2012 at 06:58:55 PM PDT

        [ Parent ]

        •  RW sponsors are being told to dig in - see this (5+ / 0-)
          Recommended by:
          kbman, JVolvo, Nimbus, Puddytat, PorridgeGun

          Report: Media Matters behind Rush boycott

          RBR-TVBR observation: Many may think Media Matters is what it says it is: A “media watchdog group dedicated to comprehensively monitoring, analyzing, and correcting conservative misinformation in the U.S. media.” These articles seem to indicate MM goes a bit beyond that—via premeditated, coordinated efforts to sabotage the ability to sign and keep advertisers on programming. It’s one thing to inform the public about incorrect statements and exaggerations from the media, but another thing to use a tax-exempt status to bring down media companies and show hosts.

          cheerleaders need not apply.

          by kravitz on Wed Mar 21, 2012 at 07:26:38 PM PDT

          [ Parent ]

          •  It looks like we may face a situation in which (4+ / 0-)
            Recommended by:
            kravitz, JVolvo, Jim R, Nimbus

            we can only strip away the non-ideologues.  I think it would be interesting to see where it leaves the show and local stations if the only advertisers are hardcore wingnuts - especially if there is wider community exposure of who is advertising on Limbo.  I find it appropriate that RW talk radio station managers and their advertising account managers will be dealing with a group of people who are largely fearful and paranoid, not to mention divorced from reality.  Let them experience interacting purely with people who have been nurtured with hatred for the past umpteen years.  And if we can enroll the wider community into not patronizing those businesses who support hate speech, then they will be left with a shrunken customer base who, again, are not the most pleasant or rational people with whom to interact.

            Free: The Authoritarians - all about those who follow strong leaders.

            by kbman on Wed Mar 21, 2012 at 07:52:15 PM PDT

            [ Parent ]

        •  good work; even hard line RW advertisers (3+ / 0-)
          Recommended by:
          kbman, kravitz, JVolvo

          watch their bottom line when it starts dipping.  Here years ago, the NAACP had their members pay merchants with silver dollars for two weeks, so there could be no question as to how much business their members generated for local merchants.

          NAACP then approached the merchants and asked them if they could afford a boycott.  Merchants capitulated.  If you could find a similar way (paying in Anthony dollars?) so advertisers could see the impact on their bottom line and you may get more cooperation

          •  I'm trying as much as possible to avoid pushing (2+ / 0-)
            Recommended by:
            kravitz, JVolvo

            the boycott concept as opposed to public shaming.  Instead of silver dollars I'd love to have local customers mention their displeasure with the business' support for Limbaugh and hate radio.  "I like your store and enjoy shopping here but I find it very disturbing that you advertise on Rush Limbaugh's show."  It's not a threat, but there is the suggestion that the Limbo advertising might affect future shopping choices.

            Free: The Authoritarians - all about those who follow strong leaders.

            by kbman on Wed Mar 21, 2012 at 07:57:28 PM PDT

            [ Parent ]

            •  this is really the approach most are taking. (2+ / 0-)
              Recommended by:
              kbman, JVolvo

              I'm not saying 'go boycott these horrid businesses'.

              Personally, it sounds juvenile and pointless.

              What does make sense is to ask the company why it's in favor of what he said, and let the public know who is paying him to say it. Whether they choose to support a competitor or that actual company is up to them. But each action of support or opposition is the desired goal for me.

              As an example, businesses supported the Ku Klux Klan. The only reason people didn't speak out was there wasn't an easy way to reveal those businesses without getting killed.

              I appreciate that more companies chose on their own to leave or block him. Companies that oppose hate, incivility and vitriol are companies I will be doing business with.

              And as noted above, it won't say good things to have the resulting aura around companies still on his show, and the customers they are trying to attract. Every one won't care, but more will and do.

              cheerleaders need not apply.

              by kravitz on Wed Mar 21, 2012 at 08:53:14 PM PDT

              [ Parent ]

        •  ask if rush has been right about anything major (3+ / 0-)
          Recommended by:
          kbman, JVolvo, Mr MadAsHell

          besides some liberals are idiots. if it gets to  that point.

          sometimes when i get through to a local talker a good question to ask is maybe they should do a show on all the stuff limbaugh and hannity have been right about.  if it works out i then add, that should take about 10 seconds.

          This is a list of 76 universities for Rush Limbaugh that endorse global warming denial, racism, sexism, and partisan lying by broadcasting sports on Limbaugh radio stations.

          by certainot on Wed Mar 21, 2012 at 08:46:07 PM PDT

          [ Parent ]

  •  Rush Limbaugh's former advertisers have a (7+ / 0-)

    perfect opportunity to examine current consumer behavior against past consumer behavior regarding the effectiveness of advertising dollars spent on the Rush Limbaugh program.

    It may turn out that Limbaugh's syndicators vastly overstated the numbers of consumers who listened to him, and as a result vastly overcharged for the privilege of putting their products before Rush's listeners.

    If, after dropping Limbaugh, their sales do not drop off with a good correlation to the dollars previously spent, then they have further evidence that Rush Limbaugh has lost in the marketplace of ideas, and they have the perfect right to divert those advertising dollars to more productive venues.  A perfect working of the market, I'd say.

    Republicans are like alligators. All mouth and no ears.

    by Ohiodem1 on Wed Mar 21, 2012 at 03:54:11 PM PDT

    •  HE'S MAKING A LIST (8+ / 0-)

      This week's strange and unprecedented contest on the rush limbaugh show, that asks listeners to go online and register to enter a contest to win an iPad, a registration that involves giving their name and address, this is in truth Clear Channel and Premier Radio Networks making a CONTACT LIST, a list of listeners who can then be contacted with how to support rush in his hour of need.

      That's what this supposed radio contest is, it's an effort to enlist as many rush limbaugh listeners and supporters as possible, and for them to be contacted and told who to call or write and what to say, be it to advertisers or radio stations or even politicians, perhaps even Media Matters.

      Watch and see, rush limbaugh is enlisting his listeners and supporters right now as we speak, under the guise of having them enter a contest, and once those listeners are contatced and told what it is they can and should do to support rush, it will have the appearance of being some kind of grassroots counter-movement, a response and answer to the pressure currently being put on limbaughs corporate sponsors.

      •  he claims 300K followers. on two addresses. but... (4+ / 0-)
        Recommended by:
        Ohiodem1, Dem02020, JVolvo, mungley

        now, would it not be possible a lot of folks follow Both addresses? so perhaps that figure could only be 150K?

        As of Wed 945 Eastern
        Limbaugh - 147K
        Rush Limbaugh 153K

        In the first 10 names I checked, 5 are on both lists as the same name and address. As Twitter users know, it's possible to use more than one address too. Such as Rush does.

        Rush is so desperate he's trying to prettify the obvious.

        This Twitter / Rush thang has been out there over a week, and he's only got 150K?

        Where's the million?

        Louis Farrakhan must be laughing at that one. 38K. But what's he done lately?

        cheerleaders need not apply.

        by kravitz on Wed Mar 21, 2012 at 06:57:53 PM PDT

        [ Parent ]

        •  THE EMPEROR HAS NO DROVES (3+ / 0-)
          Recommended by:
          kravitz, JVolvo, mungley

          OK, I apologize for that, but the point is that it now seems a certainty, that this guy and his employers have vastly exaggerated the size of his audience, and for several reasons, all of which serve them well.

          And in this matter it is worth considering, that not everyone who listens to a radio show on a regular basis, necessarily loves the guy or would go to bat for him or would even raise their voice in his defense and in support.

          Think of Charlie Sheen for a moment, and how he had many millions of people accurately measured as his audience, and yet when he was abruptly and unceremoniously fired (for saying less than what rush limbaugh said), his audience mostly didn't care, they didn't raise their voices or write letters or form a protest of any kind... they just shrugged their shoulders, "so what", because despite watching his (Sheen's) show regularly, they didn't really care much about him.

          Now, does that sound like it could be the case with limbaugh and his audience?

          Where's the defense and support for him, where is the protest in his favor?

          I think the difference between Charlie Sheen and rush limbaugh is that "Two And A Half Men" truly had millions of Americans as an audience, but in rush limbaughs case, it has all been just a lie... a lie that him and his employer told.

          •  Rush supports Mitt. Rush's audience doesn't. (3+ / 0-)
            Recommended by:
            Dem02020, mungley, bythesea

            Rush's real core audience is losing faith in Rush because of Rush's support of Mitt.

            I think your example applies in this case too.

            cheerleaders need not apply.

            by kravitz on Wed Mar 21, 2012 at 09:44:10 PM PDT

            [ Parent ]

          •  Another big difference (0+ / 0-)

            between the Charlie Sheen's and Rush's situations is that Charlie didn't have a 3-hour daily show to make his case and rally his troops.  Rush can give marching orders to his flying monkeys every day; when Charlie lost his show, he lost his contact with his audience - and his show wasn't a "talk directly to supporters" format anyway.

            Rush will always have his die-hard minions - hate is a very powerful emotion, and bullying is, although an extremely juvenile activity, very easy to join in, mob-like.

            "In this world of sin and sorrow there is always something to be thankful for; as for me, I rejoice that I am not a Republican." - H. L. Mencken

            by SueDe on Thu Mar 22, 2012 at 04:53:12 PM PDT

            [ Parent ]

    •  I would suggest a coordinated campaign (2+ / 0-)
      Recommended by:
      JVolvo, mungley

      for those people who are customers of Rush advertisers to begin paying in some way which makes their sentiments about Rush clear to advertisers.

      Years ago the local NAACP had their members pay in silver dollars so merchants could measure the amount of business NAACP members generated.  Maybe Anthony dollars to pay Rush advertisers?

  •  Rush is experiencing a (8+ / 0-)

    Market Correction.

    Long Live The Free Market.

    When someone is impatient and says, "I haven't got all day," I always wonder, How can that be? How can you not have all day? George Carlin

    by msmacgyver on Wed Mar 21, 2012 at 04:45:01 PM PDT

  •  shows he is being hurt (5+ / 0-)
    Recommended by:
    kravitz, JVolvo, xxdr zombiexx, mungley, Matt Z

    maybe he will become a verb as Robert Bork did so in addition to "being Borked" we will have "being Rushed"

  •  Rush has spokemen? (1+ / 0-)
    Recommended by:

    The man is on radio 3 hours a day. He talks for a living.  What does he need a spokesman for?  To say the really nasty stuff?

  •  So Limbaugh is saying that condemning libel (3+ / 0-)
    Recommended by:
    Paulie200, Minnesota Deb, Matt Z

    is an attack on small business?  Lovely.

  •  This doesn't make sense... (1+ / 0-)
    Recommended by:
    As a business owner, imagine waking up one morning and being assaulted by hundreds of coordinated attacks from operatives who never were or will be your customers.
    If they're not your customers, and they never were going to be your customers, why the hell would you care if they boycotted you? Hurt feelings?

    Limbaugh's just talking out of his ass.

    •  And he's got quite a lot to say out that ass. (1+ / 0-)
      Recommended by:
      Limbaugh's just talking out of his ass.
      Sadly, like the emissions from most asses, it's hot air and bad smells.

      "Ridicule is the only weapon which can be used against unintelligible propositions." - Thomas Jefferson

      by rfall on Thu Mar 22, 2012 at 03:55:35 PM PDT

      [ Parent ]

  •  Yeah, that's the free market. (4+ / 0-)

    Consumers could just stop going to vendors who advertise on Limbaugh's program.
    They would lose business and not know why.

    Being informed that your advertising is hurting your image is a service to small business.

    Businesses can now make a choice: Stay on Limbaugh or leave.

    I know a guy who makes a point of telling a restaurant why he won't come back, or is upset.  Most people just leave and never come back.  As a business person I'd really prefer the first method.

    Please Vote for the Democratic nominee for President in 2012.

    by mungley on Thu Mar 22, 2012 at 03:41:00 PM PDT

  •  Here's what I want for Rush Limbaugh: (5+ / 0-)

    I want him to be miserable.  I want him to feel like crap, as often and consistently as possible.  I want him to worry about losing sponsors, losing his career; I want him to feel angry and bitter toward the vast majority of the American public who loathe him; I want him to suffer deep inner doubts about his worth as a human being.

    I want him to feel as horrible inside as he has actively, evilly tried to make millions of Americans feel on a daily basis.  For the rest of his pathetic, wasted, cursed life.

    Yet it is not our part to master all the tides of the world, but to do what is in us for the succour of those years wherein we are set... -- Gandalf

    by dnta on Thu Mar 22, 2012 at 03:41:27 PM PDT

  •  Well, to be fair (0+ / 0-)

    Radio Shack has been suffering for the last decade or so...

    It's about time I changed my signature.

    by Khun David on Thu Mar 22, 2012 at 03:53:03 PM PDT

  •  You put them in the crosshair, Mr. Limbaugh. (3+ / 0-)
    Recommended by:
    NamelessGenXer, Paulie200, Matt Z
    By putting small business in the crosshairs of their war on expression, Media Matters is causing real harm.
    You, and only you, are responsible for what is now happening.

    Thinking otherwise is like believing the firefighters who came to your house to put out the blaze are responsible for ruining your property by drowning it.

    Mr. Limbaugh, you started the fire.

    "Ridicule is the only weapon which can be used against unintelligible propositions." - Thomas Jefferson

    by rfall on Thu Mar 22, 2012 at 03:54:44 PM PDT

  •  But how much money did she spend on his show? (0+ / 0-)
    There was one victim here: Sandra Fluke.

    "Ridicule is the only weapon which can be used against unintelligible propositions." - Thomas Jefferson

    by rfall on Thu Mar 22, 2012 at 03:59:19 PM PDT

  •  Is the boycott of Limbaugh's sponsors still on? (0+ / 0-)

    It feels like the movement to remove the pigman from the air have taken their pound of flesh and have moved on. Media Matters seem to be the exception regarding his "slut" smear. Where's the action diaries and post on progressive blogs?

  •  the GOP narrative (1+ / 0-)
    Recommended by:

    is built for small business, even if that isn't who it serves.

  •  It's Flukes right to speak that's attacked. (3+ / 0-)
    Recommended by:
    muzzleofbees, Minnesota Deb, Matt Z

    Limbaugh's intent when he relentlessly slandered Sandra Fluke was to punish her,  to  intimidate and silence her, and ANY OTHER WOMAN (or person) who might dare take a public stand that Limbaugh does not like.

    Those who defend Limbaugh on "free speech" grounds need to be reminded of the old joke about the man convicted of brutally murdering his parents, who at sentencing, asks the judge for a leniency since...  "After all your Honor... I AM an orphan."

    Is slander "free speech?"  There is an almost impossibly high hurdle to get a conviction for slander in civil court, but that does not mean that Limbaugh did not set out to, and succeed, in brutalizing Ms. Fluke with words that cross not just the line conventional civility, but the one of basic human decency.

    The free speech issue is WHY no one should advertise on Limbaugh.  There is no defense of Limbaugh on these grounds.

    This has happened before, I watched on TV as  Limbaugh held up a picture of 13 year old Chelsea Clinton, implying that she was "the White House dog", and will, with near certainty, happen again, as Limbaugh's ongoing snickering commentary attest to.

    Anyone who continues to advertise with Limbaugh and his associated partners in business (like subscribing radio stations) is supporting the suppression of free speech, and shares blame for the inevitable future thuggish attacks.

  •  Sad thing is that sponsors will stay out of talk (0+ / 0-)

    radio completely which will hurt the progressive talks show too.  Maybe even more so.  Easier to avoid ANY problem if the sponsors direct stations not to play ads during ANY talk show.  

    Rick Perry is George Bush without brains.

    by thestructureguy on Thu Mar 22, 2012 at 04:58:39 PM PDT

  •  Brock v. Limbaugh (0+ / 0-)

    a match made in comedy heaven.

  •   Rush doesn't know what he is talking (0+ / 0-)

    about.  He is still on the air, shouting about what is his problem?

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